Recent content by Niyi Brixx

You have to study the kinds of visitors that come to your website. What kind of contents do they like? If necessary, segment them. And study the content that each segment likes and serve that. It would keep your visitors engaged.

Social media is one tool that gives you the medium to sell anything you want the world to see. It has made broadcasting accessible. And the reach is global too.

I know that very small businesses would be able to afford online marketing. And it would be more targeted since they need to serve a specific audience. I would always recommend online marketing for small new businesses that are capable of being marketed online.

Buying social media followers would leave you with fake people who are not even interested in you and what you represent. It would be very difficult to get engagement from those kinds of followers. Your followers list would just swell without equivalent engagement.

You have to use strong Call to Actions to be able to persuade for conversion with search engine marketing. A phrase like "Get A Free Quote" now is a very strong Call to Action that can give you quick conversions.

I have actually gotten sales through just posting my services on X and Facebook. You have to be repetitive and consistent in posting to stand a chance of making that sales. It is possible to make sales through free marketing but it takes efforts.

Influencers are still very effective if you engage one that is within the niche of the product you want to market. You also have to define specific performance metrics for the influencer from the ad campaign.

Threads would never be able to compete with the X platform for advertising. In terms of visibility, the X platform is more visible and would continue to be for a long time. And it is even easier for contents from X to appear on search engine results.

When you look at the cost of doing internet marketing relative to the reach it gives, it is very certain that it is cheaper. With as less as $5, you can run targeted ads to your direct audience for a week on Facebook.

Paid Ads can't buy the trust that organic informative contents would buy you. Paid Ads would create instant awareness. But for you to gain trust of the market overtime, you need to build authority. And that is where content marketing edges it.

To become a social media marketing guru, one thing that you have to do is to understand how to create "buyers persona". Make it detailed. And let it reflect the pain points of buyers, and reflective of their online behaviour. There is a need to use social listening tools to understand the...