Content Marketing vs. Paid Ads: Which Yields Better ROI?

[Dominique]

Some marketers swear by organic content, while others get instant traffic with ads. Which strategy has given you the best long-term results? Have you found a way to balance both for optimal performance?

 

[Nomad]

I do not think we can give appropriate answer to this question. Conversion of your content marketing and paid ads depend on your reach. If you have 100K followers, you can reach 100k people through content marketing, but if you have just 1k followers,your reach will be limited to 1k followers. As for paid ads is concerned, your reach depends on your budget.

 

[Niyi Brixx]

Paid Ads can't buy the trust that organic informative contents would buy you. Paid Ads would create instant awareness. But for you to gain trust of the market overtime, you need to build authority. And that is where content marketing edges it.