Are Influencers Still Good?

[Dominique]

It has been always told that influencer are good for brand engagement. But in recent times something called vampire effects is coming into limelight. This is when the influencer gets all attention instead of the product they are promoting.

Are influencers the key to expanding your reach, or has their impact diminished? What kind of experience do you have with influencer ? Are micro-influencers a better bet in 2025?

 

[Nomad]

vampire effects

I have heard of that term and I think I understand what it is.
I think this is a result of hiring a wrong influencer. The influencer you have hired should be related to your niche and the content created by the influencer should highlight the product instead of overshadowing it.

 

[freelancermaria]

Yes, influencers are still valuable for marketing. It’s particularly beneficial to hire micro-influencers, as they tend to offer more authenticity and can give a better return on investment. It’s indispensable to choose the right influencer for your brand, one who aligns with your values.

 

[Scorpion]

I believe influencers can help brands connect with more people, but the vampire effect is a worry. My experience has been mixed. I think micro-influencers could be a better option in 2025!

 

[King Belieal]

Influencer marketing still remains one of the best forms of marketing for brand building. Work with top influencers that already have fame. They don't need your brand to be famous. It is your brand that would be better of getting popularity from such influencers.

 

[Henrywrites]

I have heard of that term and I think I understand what it is.
I think this is a result of hiring a wrong influencer. The influencer you have hired should be related to your niche and the content created by the influencer should highlight the product instead of overshadowing it.

Some businesses or marketers end up hiring influencers who have zero knowledge about the niche that they want to market. I will consider it an error in judgement on the part of the marketer since he or she should have done a diligent analysis before deciding on which influencer to hire for the role.

 

[Niyi Brixx]

Influencers are still very effective if you engage one that is within the niche of the product you want to market. You also have to define specific performance metrics for the influencer from the ad campaign.

 

[Nomad]

Some businesses or marketers end up hiring influencers who have zero knowledge about the niche that they want to market. I will consider it an error in judgement on the part of the marketer since he or she should have done a diligent analysis before deciding on which influencer to hire for the role.

That's a great point you mentioned. When hiring infleuncer most businesses only look at the numbers such as followers count and engagements, but they don't see what niche they are working on. You need to hire influencer that work on your niche to get maximum conversion