Online vs offline

[eLdavis]

For small businesses just starting up, when it comes to marketing, which is better or more effective to use between offline or online marketing methods.

 

[Teegold]

The world is leaning towards online advertising more than ever before, so it is better to make use of online channels for advertising rather than offline.

 

[Nomad]

A small business means it has low marketing budget, right? So, when the budget is tight, you need to use a method that is cheap yet brings good results. You also need to see where your customers are concentrated. Online marketing can be cheap but if majority of your customers are not online there is no point in marketing online

 

[Dominique]

Social media, SEO, and email marketing offer broad reach with measurable results. However, if targeting a local audience, offline methods like networking, flyers, or events can complement digital efforts for stronger brand presence.

 

[King Belieal]

It depends largely on how your business operates. If your business operates completely online, you definitely need to only do online marketing and advertising. For a new small business that has offline audience, it should stay on offline marketing. A hybrid model of online and offline marketing would work for businesses that have both offline and online audience.

 

[Bawse]

It depends if the small business is an online based business or an offline one. The more you promote both offline, and online the better. However, if you have a offline business it may be harder to get customers locally when you promote online.

 

[Niyi Brixx]

I know that very small businesses would be able to afford online marketing. And it would be more targeted since they need to serve a specific audience. I would always recommend online marketing for small new businesses that are capable of being marketed online.

 

[Ravenfreak]

It depends is the business online or offline? If it's an offline business I would look into promoting your business in the real world first and then do so online. You'll need an online presence either way.