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Ethical consideration in account marketing

eLdavis

Member
TM$
643
What are some of the ethical consideration should I take into consideration when I start planning my marketing strategy for my business?
 
You should be aware of what is acceptable in the locality you are planning to market your products. Some things might look right to us but unacceptable to the locals, care should be taken.
 
We live in a consumerist culture and it is really difficult to say what is ethical and what is not? Do you think it was ethical for Apple not to give away charger for free with the handset? I think your focus should be in driving sales when you are marketing.
 
Transparency about pricing, data usage, and policies builds trust. Therefore focus should be on respecting customer privacy, avoiding manipulative tactics, and promoting inclusivity
 
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