I believe that honesty is a fundamental factor and it is something that I always maintain firmly in the first instance and as a fundamental value, in this way you will have clients and users loyal to you.I focus on honesty, transparency, respecting customer privacy, and avoiding manipulation. I ensure claims are truthful, disclose sponsored content, avoid exploiting fears, and protect user data to build long-term trust with my audience.
We live in a consumerist culture and it is really difficult to say what is ethical and what is not? Do you think it was ethical for Apple not to give away charger for free with the handset? I think your focus should be in driving sales when you are marketing.