Medical marketing services built for healthcare practices
Most medical practices have the same problem: a website that looks acceptable and does nothing. It doesn’t rank. It doesn’t convert. It sits there while patients find your competitors on Google, on Maps, and increasingly inside AI-generated answers.
The Medically was built specifically to fix that: with done-for-you WordPress websites, medical SEO, and patient-focused content written by humans who have worked in healthcare digital marketing for over two decades. No outsourcing. No AI-slop.
Medical Website Design
Custom WordPress websites for doctors and medical practices. HIPAA-safe forms, mobile-responsive design, and specialty-matched templates. Live in 2 weeks.
Healthcare SEO
Full-service SEO for medical practices. E-E-A-T optimization, medical schema markup, human-written YMYL content, and monthly ranking reports.
Local SEO for Doctors
Rank in your city and specialty. Google Business Profile optimization, local citation building, and location-specific landing pages for medical practices.
Medical SEO Audit
Comprehensive technical and content audits for healthcare websites. Over 100-point review covering rankings, backlinks, site structure, and competitor gaps.
Detailed SEO Audit
Over 250+ audits performed, 5-star ratings across the board. Human-only, no AI.
Fractional Medical SEO
Your own enterprise SEO team outside your company. 100% US-based, no outsourcing.
Website Design
Custom SEO/AI ready websites that rank fast and drive leads. 25+ years of expertise.
Website Maintenance
24/7 availability, manual server checks and expert restoration services.
Our Services
Managed Medical Websites
The fastest way to a professional, ranking medical website without spending months in a design agency’s queue.
Your website is the first thing a referred patient sees when they google your name. It’s the page a prospective patient lands on after clicking your Google Business Profile. It is, in almost every patient acquisition scenario, the moment that determines whether they call your office or keep scrolling.
A medical website has different requirements than a restaurant website or a law firm website. It needs to communicate clinical credibility and patient trust at a glance. It needs to load fast on a mobile connection in a hospital parking lot. It needs HIPAA-compliant contact and intake forms that don’t expose patient data. It needs proper structured data so Google understands your practice, your providers, and your specialties.
We build every website on WordPress — meaning you own it, you’re never locked in to a proprietary platform, and you can take it anywhere if your needs change. Each site starts from a specialty-matched, conversion-tested template, then is fully customized to your branding, your providers, and your patient population.
Built for: solo practitioners, group practices, specialty clinics, multi-location practices, and telehealth providers. Starter plan sites are live in approximately two weeks. Enterprise sites with multiple providers and locations are live in approximately three weeks.
Proven system in over 500+ websites
All websites created by The Medically (whether bespoke or through our monthly plans) follow the same platform proven in hundreds of successful launches.
On-page SEO foundation from day 1
Title tags, meta descriptions, heading structure, image optimization, and medical schema markup are built in during development, not bolted on afterwards.
Professional WordPress design framework
We have 20+ years of expertise in WordPress theme development and will provide you with a gorgeous perfectly branded theme.
HIPAA-safe contact forms & appointment request
We configure forms correctly from the start so you are not inadvertently collecting patient information through channels that are not covered by your BAA obligations.
Mobile-responsive web design
Websites optimized for how patients actually use their phones: typing a specialty into Google Maps while standing in a waiting room, or researching a diagnosis at 11pm.
SSL, managed hosting, and daily backups
Your site is monitored and maintained so you never have to think about whether the lights are still on.
Provider profile pages that build trust
Credentials, education and clinical interests. Patients choose doctors partly on clinical qualifications and partly on whether they feel a connection before they walk in the door.
Let’s build your website
Healthcare SEO
Rank in Google for the search queries your patients actually type and stay ranked, through core updates, through algorithm changes, through the shift to AI-generated answers.
Medical SEO is not general SEO applied to a healthcare practice.
Google’s quality evaluation guidelines place health-related content in the YMYL category — Your Money or Your Life — which means medical websites receive the highest level of E-E-A-T scrutiny applied to any category on the internet. Experience. Expertise. Authoritativeness. Trustworthiness.
A generalist agency can build backlinks and publish blog posts. What they cannot do is audit a medical practice website and identify that the author bylines on service pages don’t link to provider credentials, which is a signal Google’s quality raters actively look for on YMYL pages.
They cannot write a page about a clinical condition that is accurate enough to survive a physician’s review while also being structured correctly for featured snippet eligibility. Or fix indexation issues that prevent your website from showing in the search engines and AI answers.
Those are the problems medical SEO actually involves. We’ve worked with Kindbody, Minerva Surgical, Oula, The CPAP Shop, and other healthcare organizations. We understand what YMYL scrutiny means in practice, not in theory.
Included in: Premium and Enterprise plans. On-page SEO setup is included in all plans including Starter. Aggressive SEO plans provided for healthcare companies that want to scale faster.
Full on-page optimization
Every indexable page on your site is optimized for its target keyword cluster, with correct heading structure, internal linking, and semantic coverage of related topics that signal topical depth to Google’s ranking systems.
Medical and healthcare schema markup
Physician, MedicalClinic, MedicalCondition, MedicalSpecialty, and MedicalProcedure structured data implemented correctly so Google can surface rich results for your practice in relevant searches.
E-E-A-T signal building
Author credential markup on content pages, About pages that demonstrate the experience and expertise of the team behind the content, and trust signals that Google’s quality raters use to evaluate health content.
Technical SEO
Crawl configuration, Core Web Vitals optimization, site architecture, canonical tag implementation, and structured URL hierarchies that make your site easy for Googlebot to understand and index efficiently.
Keyword and topic research scoped to your specialty and geography
Not generic healthcare keywords, but the specific queries patients in your city type when searching for your specialty, your treatments, and your conditions.
Monthly ranking and analytics reporting with plain-language interpretation
You will know exactly which queries you rank for, how that is changing over time, how much traffic your site is receiving, and what the highest-impact next steps are.
Medical Content Writing
Human-written, clinically accurate, YMYL-safe content that ranks and that you can be proud to put your name on.
This is the service where most medical practices have been burned before. A generalist agency publishes AI-generated health content that is technically readable and factually unreliable. Google’s quality raters are specifically trained to evaluate health content for accuracy, depth, and evidence of genuine clinical expertise. Thin content, generic health information copy-pasted from WebMD, and AI-generated summaries fail that evaluation and they take your entire domain’s trust score down with them.
Every piece of content we write for The Medically clients is researched by a human, written by a human, and reviewed against the YMYL content standards Google applies to health pages. That means citing primary sources, accurately representing clinical evidence, using the language physicians and patients actually use rather than keyword-stuffed approximations, and structuring content so it earns featured snippets, People Also Ask placements, and increasingly, citations inside AI-generated answers.
SEO blog posts targeting condition-specific, treatment-specific, and question-based queries
The searches patients make when they are researching a diagnosis, comparing treatment options, or looking for a specialist in their area. These are the highest-intent queries a medical practice can rank for.
Service and condition landing pages
Dedicated pages for each specialty, condition, and treatment your practice offers. Each page targets a specific keyword cluster, answers the questions patients have at the evaluation stage of their search journey, and includes a clear path to booking an appointment.
Provider biography pages
Written to communicate clinical expertise, human approachability, and the specific conditions and patient populations each provider serves. These pages rank for provider name searches and build the personal trust that drives patient conversion.
Topical authority mapping
A structured content plan that covers your specialty systematically, so your site demonstrates to Google that it is a genuine authority on the topics relevant to your practice rather than a collection of isolated pages.
GEO and LLM optimization
Content structured so it is likely to be cited by AI-generated answer systems including Google’s AI Overviews, ChatGPT, Perplexity, and similar platforms. As AI search grows, visibility inside generated answers becomes a patient acquisition channel in its own right.
Included in: Premium plan (2 posts/month), Enterprise plan (4 posts/month). Available as a standalone add-on for Starter plan clients.
Local SEO for Doctors
Rank in the Google Map Pack for your specialty and city where the majority of new patient searches end.
When a patient searches “cardiologist near me” or “pediatrician in [city],” the first results they see are not organic web results. They are the Map Pack — the three local business listings that appear above organic results with a map, star ratings, and a click-to-call button. Ranking in the Map Pack for your specialty and geography is the highest-leverage local visibility improvement available to most medical practices.
Local SEO for a medical practice involves three interconnected systems: your Google Business Profile, your website’s local relevance signals, and your presence in the broader local citation ecosystem. Most practices have significant gaps in at least two of these three areas.
What local SEO for doctors includes
Google Business Profile optimization
Category selection, service menu configuration, hours, attributes, Q&A management, photo optimization, and the ongoing posting activity that signals to Google that your profile is active and managed. An unoptimized GBP is one of the most common reasons a practice doesn’t appear in the Map Pack for their primary specialty.
Location-specific landing pages
Dedicated pages targeting your city, your surrounding service area, and the specific neighborhoods or communities your practice serves. Each page is written with local relevance signals that reinforce your geographic authority to Google.
Local citation building
Consistent Name, Address, Phone Number (NAP) information across the directories, health directories, and local listing sites that Google’s local ranking algorithm uses as authority signals. Healthgrades, Zocdoc, Doximity, Vitals, WebMD, and general directories like Yelp and Apple Maps are included.
Review generation and management strategy
Google reviews are a direct local ranking factor and a primary patient trust signal. We provide a system for systematically generating reviews from satisfied patients and a protocol for responding to reviews in a way that protects your professional reputation.
Specialty and proximity targeting
Keyword research scoped to the specific searches patients in your area make for your specialty, and on-page optimization that ties your website’s geographic and specialty signals together into a coherent local authority profile.
Included in: Premium and Enterprise plans. Google Business Profile optimization is included in all plans including Starter.
What does the medical SEO audit include
Domain Authority and History
Information on your domain history and current authority. Plus a comparison with your main competitors.
Technical SEO Audit
Over 100 points in an extensive list based on the most important ranking factors. We’ll look at all technical issues, broken links, Core Web Vitals, crawl errors, common issues that prevent the serch engines to properly view and rank your website.
GA4 and Google Search Console audit
A quick check on your traffic performance: bounce rate, total visits, organic search traffic, search terms you rank for etc. You’ll find out how to read your GSC data and improve search rankings based on this data.
SEO Audit Checklist
You’ll get a detailed insight on the relevant keywords, technical errors, meta descriptions, inbound links, link profile, everything that matters today to get your website to outrank your competitors.
1 HOUR VIDEO SEO CONSULTATION
We meet in a video call and I share my findings, you ask questions and find out what are your next steps in order to improve your website.
$950 one time fee.
Medical Website Audit
A line-by-line diagnostic of why your medical practice website isn’t ranking or converting, with a prioritized action plan to fix it.
Not every practice needs a new website. Some practices have a website that could perform significantly better with targeted, specific improvements, but they don’t know what those improvements are because no one has ever given them a genuine, detailed audit of the site’s actual problems.
The medical website audit is a comprehensive analysis of your existing site covering technical SEO, on-page SEO, content quality, YMYL compliance signals, local SEO configuration, Core Web Vitals, schema markup, and conversion rate factors. Every finding is specific to your site. Every recommendation is prioritized by the impact it will have on rankings and patient inquiries, in the order you should implement it.
The audit includes a video call with Ramona, not a PDF left in your inbox, but a guided explanation of every finding so you understand not just what to fix but why it matters and how to verify it’s been fixed.
If your existing site can be improved to meet your goals, the audit will tell you exactly how. If your site has fundamental problems that make rebuilding more efficient than repairing, the audit will tell you that too — with the specific reasoning, so you can make an informed decision.
Hourly SEO Consultation
Direct access to Ramona — for specific questions, second opinions, and decisions you need expert input on.
Sometimes you don’t need a full audit or an ongoing engagement. You have a specific problem, a specific decision, or a specific question — and you need an expert’s eyes on it for an hour.
Common consultation topics include: evaluation of a proposal from another SEO agency, guidance on a site migration or platform change, review of a content strategy, a second opinion on technical SEO findings, or a focused review of your Google Business Profile and local rankings.
Consultations are billed at $150 per hour. You will work directly with Ramona. You will get specific answers based on your actual situation, not general frameworks.
Useful for: practices that have in-house marketing support and need expert direction on specific problems. Practices considering a platform migration or website redesign who want expert input before committing. Practices that received an audit or report from another provider and want a second opinion.
Book an hourly consultation →
Custom Medical Website Development
For practices with requirements that go beyond our standard plans.
Some practices need functionality that falls outside what the Starter, Premium, or Enterprise plans include. Custom patient intake form systems. Patient portal integrations. EHR or practice management software connections. Multi-specialty group sites with complex provider and location hierarchies. Multilingual sites serving diverse patient populations.
Custom development is scoped and quoted on a project basis. Starting investment is typically $5,500 for custom website design and $7,500+ for complex multi-location or integration projects.
What Makes The Medically Different
We only work in medical. Our templates, our content standards, our SEO methodology, and our team’s expertise are built around the specific requirements of healthcare — YMYL standards, HIPAA-safe implementation, E-E-A-T signals, medical schema markup, and the trust factors that drive patient acquisition. We don’t apply a generalist playbook to a specialist vertical.
Human-only strategies and support. Every SEO tactic produced for a client — every blog post, every service page, every provider bio — is researched and written by a human. AI-generated health content fails Google’s YMYL quality evaluation. It also fails patients who are trying to make decisions about their health. We don’t use it.
You own everything. Every site is built on WordPress. Your domain, your content, your data. If you ever decide to move to a different provider, you take your site with you. No export fees, no migration complexity, no lock-in.
No outsourcing. Work done for The Medically clients is done by our team in-house. We don’t white-label to overseas contractors, we don’t use junior staff on client accounts, and we don’t rotate your account between project managers who have never read your audit.
No contracts on monthly plans. Starter and Premium plans require a 12-month initial commitment, consistent with the time it takes for SEO to compound. Enterprise clients can move to month-to-month after month six. Audits and consultations are one-time purchases with no ongoing obligation.
Direct access to Ramona. Whether you’re on the Starter plan or the Enterprise plan, you have access to the senior strategist and founder who built The Medically — not a support ticket queue managed by an account coordinator.
Which Service Is Right for Your Practice?
You’re starting from scratch or your current site is embarrassing. → Starter plan. A professional, HIPAA-safe, SEO-ready WordPress website live in two weeks, for $199/month (paid yearly).
You want to generate new patient leads from Google, not just referrals. → Premium plan. Website plus monthly SEO blog content, local SEO targeting, provider profiles, and a quarterly strategy review. $399/month (paid yearly).
You run a multi-provider or multi-location practice and need to dominate local search in your specialty. → Enterprise plan. Full-service website, unlimited pages, up to 10 provider profiles, 4 SEO articles per month, topical authority mapping, and LLM visibility optimization. $699/month (paid yearly).
Your existing site isn’t performing and you need to understand why before you spend more. → Medical Website Audit. $950, delivered in 5–7 days, with a full video call walkthrough.
You have a specific question or decision and need an expert’s input. → Hourly Consultation. $150/hour, directly with Ramona.
Frequently Asked Questions
Do I need to write my own content?
No. Depending on your plan, content writing is handled by our team. You provide basic information about your practice, your providers, and your specialties during the kickoff call — we handle everything from there. On the Starter plan, foundational page content is included. On Premium and Enterprise, ongoing blog content is written and published monthly.
Is my site HIPAA-compliant?
We configure HIPAA-safe contact and appointment request forms on every Medically site. Note that HIPAA compliance for a practice extends well beyond the website — your EHR, billing systems, and internal workflows are all in scope. We ensure the website components are correctly configured, which is the part many agencies get wrong.
What if I already have a website?
We can build you a new site on our platform, or we can audit your existing site and recommend the most efficient path to improvement. If your existing WordPress site has a solid foundation, improvement may be more cost-effective than rebuilding. The audit will tell you.
How long until I see results from SEO?
Technical and on-page SEO improvements can produce ranking changes within four to eight weeks. Content-driven SEO compounds over time — typically three to six months before significant organic traffic growth is visible, and six to twelve months to reach the compounding returns that make it your primary lead generation channel. We will tell you this clearly rather than overpromising short timelines.
Do you work with practices outside New Jersey?
Yes. Our clients are across the United States and abroad (Hong Kong, Australia, Romania etc.) . Local SEO work is national in scope; we understand local search dynamics in different markets and have worked with practices from major metros to smaller regional markets.
Can I upgrade or downgrade my plan?
Yes. You can upgrade at any time. Downgrades are processed at the next billing cycle.
What specialties do you work with?
We work across the full spectrum of medical specialties: primary care, family medicine, internal medicine, pediatrics, OB/GYN, fertility and reproductive health, orthopedics, dermatology, cardiology, psychiatry and mental health, dental and oral health, chiropractic, physical therapy, surgery, and telehealth platforms. If your specialty isn’t listed, contact us; we’ve likely worked adjacent to it.
Ready to Become the Most Visible Practice in Your Area?
The Medically combines two decades of WordPress development, medical SEO expertise, and deep familiarity with YMYL content standards into one platform built exclusively for healthcare professionals.
Whether you need a website live in two weeks or a full-service content strategy that builds lasting search authority, we have a service that fits where your practice is right now.