FAQs
What our medical marketing and web development clients have asked and our honest answers.
How quickly can you improve our search rankings?
Clients’ favorite answer: “it depends” 🙂 Seriously, though, there is no absolute answer to this, no matter how much I’d like to give you peace of mind. We see ranking and impressions increase in days, usually, then traffic slowly follows. There is no magic pill, no switch I can turn to rank you no.1 overnight and please (for the sake of your business) stay away from companies that promise instant results.
Do your SEO services for healthcare practices work for multi-location groups?
Yes, many of our clients are multi-location practices and local SEO strategies work perfectly for them.
Can you help medical practices competing in saturated markets?
Yes, we’ve done extensive work in the NYC healthcare industry (which we all know how saturated is), LA and other similar cities both in the US and abroad.
Will you need access to our website backend?
Yes. If you are hosted via one of our medical website plans, I already have access to maintain and secure your website. If you are hosted elsewhere, I’ll need access to properly audit your website and then perform repairs and technical SEO work. Don’t worry, I have 25+ years of server maintenance and web development experience, you are in good hands.
What if our previous SEO vendor damaged our rankings?
I’d like to say it never happens, but I’ve had a handful of clients who had to deal with disgruntled SEOs in the past. We’ve also dealt with competitors trying to destroy our clients’ reputation with fake reviews and claims. During my SEO audits (the first step for us working together) I am able to pinpoint the damage and then provide strategies to fix.
Can you optimize for AI agents?
Yes, believe it or not, AI citations and overviews depend heavily on your website having its SEO foundation properly set up. We write content that ranks you in Google, Bing and Duck Duck Go, plus fix all technical issues on your website, so that it’s easily picked up by LLMs.
Do you guarantee specific ranking positions?
If I could, I’d be a trillionaire and you wouldn’t even have access to me 😉 So no, I cannot guarantee anything and no SEO in their right mind could or should. What I can guarantee: high-level marketing work, solid white-hat strategies and us being up to date with the latest in SEO, AEO and other fancy acronyms. I spend hours every week reading about medical marketing, following some of the biggest SEOs in the industry and learning as much as humanly possible to deliver great results.
What makes your healthcare SEO agency different from other agencies?
We live and breathe medical. It started our as my favorite niche years ago, I got deeper into it, especially after my daughter got diagnosed with T1D at 9. I’ve done a lot of work with doctors and even big healthcare organizations, love to learn as much as I can from the industry and it got us the best results. I don’t have fancy college degrees in medical marketing (we didn’t even have this back in Romania in 2002), but I spend 5 hours a day at least doing SEO, development, testing strategies and working online. More importantly: I do NOT outsource anything, I do NOT automate the work. You get 25+ years of development and marketing expertise from someone who is obsessed with medical SEO.
How do you measure medical SEO campaign success and ROI?
From rankings and clicks (usually the first signs our campaings are working) to real AI traffic and phone calls, form submissions or whatever the client’s onboarding system is. The main goal is to get you more business, so a big chunk of our work is CRO (Conversion Rate Optimization), to get you the best results at any given moment.
Do you create content in-house or outsource writing?
We don’t outsource anything. All the work (web development, medical SEO, content, social media, PPC) is done in our office in Highland Lakes, NJ. The majority of the tasks are handled by the founder and main SEO, Ramona Jar.
Do you create content with AI?
For your medical website, which falls under the YMYL (Your Money or Your Life) category, AI slop will just kill your rankings instantly and even get you into legal troubles, if it hallucinates treatments and medical advice. So no, all the SEO briefing, topical mapping and content itself are done by humans. You approve each piece of content, before it gets published.
How involved do we need to be in the medical SEO process?
I know most of your are busy doctors and, while I offload 99% of your marketing work, we do need to meet monthly to go through stats and discuss strategies. As soon as we have the main content approved for the website, I require your attention every once in a while to read and approve the medical content that gets published. I promise it takes just a little time. All other technical work (maintenance, SEO fixes, GBP optimization) is done by my team without any needed input from you.
What happens if we need to pause medical SEO services temporarily?
We don’t keep you locked in contracts, so our services are “pay as you go”. You pay for the month, we do the work. You want to stop or pause, we don’t do the work. If you are hosting your website through our medical websites plans, we’ll keep its data for 3 more months (it won’t be active though). If you need to move to another WordPress option, it’s easy and we don’t keep you locked in. We’ve had clients who worked with us for many years, others who have paused and resumed, others who found better solutions. I believe in relationships and don’t force anyone to work with us, if they found a better solution.