What can I learn from my competitors' content marketing strategies?

[Ethan Thompson]

As I build my medical website, I am trying to look at my competition and understand their strategies. What can I learn from them? What are you usually looking at when doing competitor analysis?

 

[Nomad]

You can learn a lot of things from competitor analysis but the most important lesson you will learn is what works and what does not work. You can copy their winning strategies and avoid their failures. From successful content idea to best content distribution channel, you can learn so many things form your competitors.

 

[samsun56]

A lot, because if your competitors do something that you didn't know about, you would already be learning something new, well, not so much learning but rather discovering that there are more things to do in your marketing in general.