How can a brand tell its story through visual design?

[eLdavis]

I am a little bit curious about this aspect, I have heard about the importance of storytelling when it comes to creating a brand, but how can a brand use visual designs, to tell its story?

 

[Teegold]

By simply making use of the right artistic impression that goes in line with the purpose of the brand. People should be able to know what your brand is all about simply by looking at the logo.

 

[Dominique]

Visual design plays a huge role in shaping how consumers perceive your brand. The right color palette, logo design, and typography can convey professionalism, creativity, or trustworthiness, depending on the message you want to communicate.

 

[Nomad]

When you think of Nike, what image comes in your mind? When you think of Apple devices what image appear in your mind? When you think of coca cola, what colors come to your mind? Visuals are very important in branding.

 

[koyala]

I use visual elements like colors, fonts, and imagery to reflect the brand's values and personality. Consistent design across platforms tells a cohesive story, creating an emotional connection and making the brand more memorable.

 

[samsun56]

What a complex question! If it were through text or video it would be so easy, but through visual design? How complex to answer. Although I agree with what they say in the comments: when you think of Nike, Adidas, McDonald's, AMD, GeForce, etc., the first thing that comes to mind is their logo. So, you should base your work exclusively on the logo and place it on your products as a symbol for your brand.