How can a brand tell its story through visual design?

[eLdavis]

I am a little bit curious about this aspect, I have heard about the importance of storytelling when it comes to creating a brand, but how can a brand use visual designs, to tell its story?

 

[Teegold]

By simply making use of the right artistic impression that goes in line with the purpose of the brand. People should be able to know what your brand is all about simply by looking at the logo.

 

[Dominique]

Visual design plays a huge role in shaping how consumers perceive your brand. The right color palette, logo design, and typography can convey professionalism, creativity, or trustworthiness, depending on the message you want to communicate.

 

[Nomad]

When you think of Nike, what image comes in your mind? When you think of Apple devices what image appear in your mind? When you think of coca cola, what colors come to your mind? Visuals are very important in branding.