Do Online Communities Have More Influence Than Influencers?

[Dominique]

Brands are starting to engage with niche communities rather than just partnering with influencers. Discussions on Reddit, Discord, and Telegram often shape purchasing decisions.

Which online communities have influenced your buying choices? Should brands focus on community engagement more?

 

[Nomad]

Well, brands are certainly are using niche communities rather than partnering with influencers. I think this is a better approach compared to partnering with influencers. That's because by engaging with the communities, you will also be building your own followers/audience that you can use for your al kinds of product and business marketing.