Do Online Communities Have More Influence Than Influencers?

[Dominique]

Brands are starting to engage with niche communities rather than just partnering with influencers. Discussions on Reddit, Discord, and Telegram often shape purchasing decisions.

Which online communities have influenced your buying choices? Should brands focus on community engagement more?

 

[Nomad]

Well, brands are certainly are using niche communities rather than partnering with influencers. I think this is a better approach compared to partnering with influencers. That's because by engaging with the communities, you will also be building your own followers/audience that you can use for your al kinds of product and business marketing.

 

[Dominique]

I completely agree. Engaging with niche communities builds genuine connections and long-term loyalty, unlike one-time influencer promotions. By actively participating, brands build their own dedicated audience, creating a sustainable marketing channel that can be leveraged for various products and business ventures.