Do Online Communities Have More Influence Than Influencers?

[Dominique]

Brands are starting to engage with niche communities rather than just partnering with influencers. Discussions on Reddit, Discord, and Telegram often shape purchasing decisions.

Which online communities have influenced your buying choices? Should brands focus on community engagement more?

 

[Nomad]

Well, brands are certainly are using niche communities rather than partnering with influencers. I think this is a better approach compared to partnering with influencers. That's because by engaging with the communities, you will also be building your own followers/audience that you can use for your al kinds of product and business marketing.

 

[Dominique]

I completely agree. Engaging with niche communities builds genuine connections and long-term loyalty, unlike one-time influencer promotions. By actively participating, brands build their own dedicated audience, creating a sustainable marketing channel that can be leveraged for various products and business ventures.

 

[eLdavis]

Online communities tend to have a wilder influence compared to individual influencers , this is because they have access to a larger community.

 

[koyala]

I think online communities can have a deeper influence than influencers because they’re built on trust and shared experiences. People in communities connect authentically, while influencers might sometimes feel more detached. The power of peer support and collective opinions can drive stronger engagement.

 

[Nomad]

It pays you more in the long run when you build a community around your brands rather than partnering with influencers. When you have your own community, you do not have to pay to influencers. Influencer marketing is expensive. It makes more sense to spend $100 to build a community than run an influencer campaign