Medical SEO Audit

What do you do when your website is nowhere to be found in Google? Start a new website? Redesign it? Fire the marketing team?

The good news is that PROPER SEO still works today and our 5 star SEO audits will show you exactly what to repair and improve on your website. Don’t let your competitors steal your rankings anymore.

What is a SEO audit?

A SEO audit is a complete website review that allows us to pinpoint what you need to do from now on, in order to rank better. Unlike most other SEO companies, we don’t just give you the list of technical SEO errors you have, because these are just ONE part of the entire ranking algorithm.

We dig deeper: domain history and authority, backlink profile, social signals, content, design, code cleanness, conversions, traffic, keyword research, competitor analysis, images and text formatting.

You will receive a HUGE spreadsheet with our SEO audit checklist, proposed keywords, site structure with all your ‘painpoints’ (errors, keywords usage, CTR, bounce rate etc.) and extensive observations on how to improve your website.

PLUS – our clients’ favorite: a video call to go over the audit together, show you our findings and allow you to ask as many SEO questions as you need to.

Still not sure we’re a good match? Let’s see what one of our clients has to say:

“Ramona was exactly what we were looking for. She did a full SEO audit on our site and provided us with a very detailed and easy to understand report. She went above and beyond and offered us some extra insights on ways to improve as well. I would highly recommend. Very reliable, and great attention to detail and professional.”
Maria Arredondo
Rehab Center Marketing Director

When to get a SEO audit?

Most of our clients order a SEO audit when they notice that, no matter how much money they invest in their website, it still doesn’t rank after months since being launched. Is this the only moment to order a SEO audit?

SEO audit BEFORE launch

Instead of wasting months and thousands of dollars on a website that will never take off, why not start the right way?

  • Initial Link Building Strategies
  • Competitor Analysis
  • Keyword Analysis
  • Domain Names Advice
  • Recommended Hosting and Platforms
  • Content Planning for the next 3 months

SEO audit after traffic loss

If your medical website has lost rankings or traffic, we can diagnose and find out what needs repairing.

  • SEO plan for the next months
  • Ranking review and keyword analysis
  • Competitor analysis
  • Backlink audit
  • Technical SEO audit
  • Content audit, images, formatting
  • Traffic analysis: bounce rate, CTR, goals

Yearly SEO Audit

Just like welness visits, our yearly SEO audits can show you if your marketing strategies are working and how to improve.

  • Discussing progress and mapping out more improvements
  • Structure recommendations
  • Traffic analysis to see improvements
  • Technical SEO audit
  • Content, images, formatting
“I would rate Ramona with MORE stars if I could! No nonsense, no fluff, just expert SEO audits that help you understand how to improve your website. The SEO audits are very thorough and the team goes through them line by line so you understand what to do next.”
Breanne Hansman
Expat Dental

SEO Audit Checklist

Before you order your SEO audit, let’s see what you’ll receive: over 100 pointers checklist on what works NOW to rank your website and in-depth advice from SEO to marketing, content and design.

Domain name SEO audit

Many webmasters fail to realize their domain name might not be living its first ‘life’. As people buy domain names and then stop renewing them, these are re-registered, left to expire and so on.

One of the first checks we’ll do is to see if your domain name has a clean history so that you don’t suffer from any penalties because of prior spam, phishing or black hat SEO techniques performed by the previous owner.

Here is what we’ll cover on the domain name SEO audit:

  • Domain authority and trust rank
  • Keyword usage in the domain name and its position
  • Domain name previous history (as it appears on archive.org)

Meta tags SEO audit

Everything that has to do with your main keywords and how you use them throughout the website, from keyword density, title tag, meta descriptions etc.

As the keywords are one of the biggest ranking factors, we’ll make sure your website is up to par.

  • Keyword in title tag and its position
  • Keyword usage in the description tag
  • Keyword in H1, H2, H3 tags.
  • Keyword density
  • Latent Semantic Indexing (LSI) keywords usage
  • Duplicate meta descriptions and other meta tags issues

Technical SEO audit

We delve now even deeper into the technical side of your website. From the CMS you use to page loading speed, coding errors, bounce rate and the use of distracting ads.

  • Loading speed and mobile-friendliness
  • HTML errors
  • Robots.txt usage, sitemaps, SSL certificates
  • The usage of schema.org
  • By looking at your Analytics we’ll study your website bounce rate, direct / search engine / referral traffic percentage, time spent on your page etc.

Probably on the biggest impacts on your SEO, links quality and numbers can make or break your search engine optimization work. This is one of the areas that we cover in depth, to boost your website rankings.

Here is what we look for in our link SEO audit:

  • Backlinks (the links your website gets from others): number of links, number of different domain names, quality of links (authority of the websites that link to you)
  • Follow  vs. no follow percentage
  • Outbound links (links from your website to others): quality, number, relevance for your main topic;
  • Internal links (links within your website from various pages to others): quality, number and relevance;
  • The use of breadcrumbs
  • Broken links

Images SEO audit

The Cinderella of any SEO work, the images have more than just a decorative role on a website. Used properly, images can boost your rankings and get you more website traffic. What matters:

  • Image size and file names
  • Image alt tags, captions and descriptions
  • The use of other media (videos, podcasts etc.)

Reputation audit

Another important update for 2019, when it comes to websites ranking in the search engines, is that reputation is more important than ever. Plus local citations in the most prominent business directories and websites.

Appearing on Yelp, Clutch, UpCity, plus a plethora of other similar websites, having a well constructed Google Business Profile page, active social media accounts and positive reviews can get you on top of the search results.

The main factors we’ll take into account during your reputation audit:

  • Listing in review sites
  • Positive reviews
  • Has social media accounts and followers
  • LinkedIn Company Page

Content audit

We all know that in the past years Google has started giving priority to websites with exceptional content and even de-index those that use low-quality, short content. During this content audit we’ll look at the following:

  • Content length
  • Content quality – duplicate or original content
  • Grammar and spelling
  • Content formatting (paragraphs, headings, images)