Why Font Matters

[Nomad]

Fonts you use has a huge impact on your branding. Font sets tone of your branding. The kind of font you use will determine, how your customers will engage with your content or brand.

This is a good example of why font matters. The first one shows a caring tone, where as the second one shows threatening tone.

 

[dojo]

He he, this is indeed extreme, but true

 

[Nomad]

We well have to use a font that resonates with the product we are selling and audience we are targeting. For instance, the font we use should be different for the products you are selling to kids and the product you are selling to adults.