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It depends on what kind of online marketing you are doing. If you want to do email marketing you need email marketing tools like Mailchimp, if you so social media marketing, you might need something like Hootsuite.
Tools like Google Analytics for tracking, Hootsuite or Buffer for social media scheduling, Mailchimp for email marketing, and Canva for creating visuals really help. I rely on these to save time and keep campaigns organized and effective.