What To Do When Email Marketing CTR Is Down?

[Dominique]

What do you do when your CTR is dropping across the boboardDo you think emojis and personalization still work? What subject line strategy gives you the best open rate lately?

 

[koyala]

When my email marketing CTR is down, I first analyze subject lines and content for relevance. I test different CTAs, improve targeting, and optimize for mobile. Personalizing emails and segmenting my audience better also helps increase engagement.