What is the Best Platform For Content Marketing For Healthcare Industry?

[Nomad]

Content marketing is one of the highly effective digital marketing methods. You can use different kind of content and different kind of content distribution channel for content marketing, include content marketing for healthcare industry. In your experience, what is the best content type and the best content distribution channel for content marketing for healthcare?

 

[koyala]

I think the best platform is a self owned media, your blog, website, forum, and newsletter . That's because you have full control. It takes time but ultimately you will benefit.

 

[Nomad]

Agreed. But it is really difficult to gain visibility with self owned media. For example, how many visitors you can get on your blog, 1k, 2k, 10K? However, if you use Facebook, you can reach millions of people in no time.

 

[Dominique]

I believe Google is the best platform for content marketing, you can use various Google products like YouTube, Adword, Admob, Google My Business etc.Google has free platforms as well as paid platforms for marketing

 

[Nomad]

I believe Google is better for advertising because most of Google's products you mentioned, for instance Adword, Admob are advertising platform. You can sure do content marketing on Youtube but Google Business is for building your search value, and not content marketing.

 

[dojo]

Your company blog 1500% of the times. An email list helps as well. Use social media to draw in new website visitors and promote your content. This way you have full control over your content and can have sustainable growth in time.

 

[Nomad]

True indeed. Your own business website is the best platform for content marketing. If you have managed to build audience/traffic for your website, you have better conversions. After your own website, I believe social media is the best platform, if you have audience, that's great but even if you do not have an audience, you can run ads to reach a lot of people