What Content Converts Best for Health Product Buyers?

[koyala]

Video demos? Testimonials? Infographics? What content helped your sales? What formats flopped?

 

[Dominique]

For health product buyers, content that educates and builds trust performs best. Product reviews, testimonials, and before-and-after stories resonate well, as they show real results. Tutorials and how-to videos that demonstrate the product in use also work effectively, especially for supplements or fitness gear. Blog posts that offer valuable information, like "top 10 ways to improve gut health," combined with product recommendations, can convert well. Moreover, user-generated content like reviews or success stories helps build social proof, which is crucial for health-related purchases. Offering discounts or exclusive offers also incentivizes conversions.