What Content Converts Best for Health Product Buyers?

[koyala]

Video demos? Testimonials? Infographics? What content helped your sales? What formats flopped?

 

[Dominique]

For health product buyers, content that educates and builds trust performs best. Product reviews, testimonials, and before-and-after stories resonate well, as they show real results. Tutorials and how-to videos that demonstrate the product in use also work effectively, especially for supplements or fitness gear. Blog posts that offer valuable information, like "top 10 ways to improve gut health," combined with product recommendations, can convert well. Moreover, user-generated content like reviews or success stories helps build social proof, which is crucial for health-related purchases. Offering discounts or exclusive offers also incentivizes conversions.

 

[Deep]

Video demos and testimonials boosted sales, while long text posts and low-quality infographics didn’t perform well.

 

[Nomad]

I haven't tried health products yet and I haven't marketed health products for businesses.However, based on my experience as a marketer and online seller, I think user generated video testimonials have high conversion rate.

 

[samsun56]

I agree that for those interested in health products, educational content that generates confidence is one of the most effective. Every time I've seen someone use it, I see that it works perfectly, so I recommend it to them too.