What budget should I allocate to online advertising?

[eLdavis]

When it comes to the allocation of funds for advertising online as a business owner, how much is okay for a start, should there be a specific amount or any amount is okay.

 

[Teegold]

The figure is subjective, and it depends on how effective you want the online advertisement to be. But what you should know is that if you want to reach more audience, you should be ready to spend more.

 

[Nomad]

There are two factors that determines how much budget you need for online advertising; one, what is your target market., and what is your advertising platform. It costs more money to advertise on Google than on Facebook, and need more money to advertise to the US audience compared to Asian or African audience.

 

[Dominique]

The budget for online advertising depends on your business goals, industry, and resources. As a general guideline, many businesses allocate around 5-10% of their overall revenue to marketing. For online ads, start small, test different platforms, and adjust based on performance and ROI. You can always scale up if it works.

 

[King Belieal]

The perfect budget for online advertising is dependent on who you want to reach and the online platform available for you to reach them. In general terms, a small online business that has revenue of 200% every month should use 20% of that for online advertising. And they keep increasing that budget as revenue increases.

 

[koyala]

Your online advertising budget depends on business size, goals, and industry. Typically, small businesses allocate 5–15% of revenue to marketing, with a significant portion for digital ads. Start small, test campaigns, analyze performance, and adjust spending for maximum ROI.

 

[Kennysplash]

There is no absolute figure, but you can determine the right budget from your disposable income. But a given rule is that about 5 percent of that should be used for marketing to generate more sales.