Voice Commerce: How Smart Assistants Are Changing Online Shopping

[Dominique]

Voice-activated shopping through Alexa, Google Assistant, and Siri is becoming more common. Brands are optimizing for voice search to capture these purchases.

Have you ever bought something using a voice assistant? Was the experience smooth?

What challenges do brands face in optimizing for voice commerce?

 

[Nomad]

I think the main challenge for brands trying to optimise for voice search is the struggle with voice search accuracy. They must optimize for natural language queries, as consumers rely on voice assistants’ recommendations rather than browsing multiple options themselves.

 

[koyala]

Voice commerce, powered by smart assistants like Alexa and Google Assistant, is streamlining online shopping by enabling hands-free, convenient purchases. It allows users to order products, check prices, and track deliveries with simple voice commands, making the shopping experience faster and more accessible.

 

[eLdavis]

I have never tried this before since rarely buy things online. The only few times i make purchases online is when I can't find what i want offline.