Video Marketing: YouTube vs. TikTok for Conversions?

[koyala]

Both platforms offer huge audiences, but which converts better for you? Are short videos really outperforming longer content now? What content types are you focusing on?

 

[samsun56]

Both are very good, I think this will depend more on taste because YouTube shorts are quite good like short TikTok videos, but some people get viral on TikTok, so you would have to analyze which is more convenient for you. In my personal case, I prefer YouTube millions of times.

 

[Dominique]

I think YouTube is better for long-term content and deeper engagement, which can lead to steady conversions. TikTok works well for quick attention and viral reach, great for faster but short-term results.