The Rise of Private Communities in Digital Marketing

[Dominique]

Many brands are moving away from social media to build private communities on platforms like Discord, Slack, and Telegram. This allows for better engagement and less reliance on algorithms.

Are private communities the future of brand loyalty? Have you joined or created one?

 

[Nomad]

I follow a few business and company pages on social media. Do you know why? Well, I am interested in their original content as well as the products. If brands share original content and if they have high value product, this is certainly a great marketing method.

 

[koyala]

I've noticed a significant rise in private communities within digital marketing. These exclusive groups offer a more focused and intimate space for networking, knowledge sharing, and deeper engagement than public platforms. They foster stronger relationships and provide a valuable sense of belonging for marketers seeking specific niches or deeper connections.