The Rise of Decentralized Social Media Platforms in Marketing

[Dominique]

Blockchain-based social media platforms prioritize user privacy and content ownership. Brands are exploring these platforms as an alternative to mainstream networks.

Do you see decentralized social media becoming a mainstream marketing channel?
How should brands approach advertising on privacy-focused platforms?

 

[Nomad]

In 2021, during the Crypto boom a lot of decentralized social media platforms evolved and I was quick to join the bandwagon but the problem was not many people were willing to use them, therefore, they had limited reach. So, I stopped using them.