The Decline of Organic Reach: Is SEO the Last Free Traffic Source?

[Dominique]

With social media platforms limiting organic reach, some argue that SEO is the only major source of free, sustainable traffic left. But with AI-generated content rising, will SEO become harder?

Do you still rely on organic traffic? What’s your best strategy for staying visible online?

 

[Nomad]

I think it is too early to announce that there is a decline of organic reach. SEO is still a powerful tool for organic traffic. People still want to visit the website to check facts and figures instead of relying on AI overview on searches or zero click search results

 

[koyala]

With social platforms prioritizing paid content, organic reach is declining. SEO remains a valuable free traffic source, but it requires ongoing optimization. Focusing on high-quality content, technical SEO, and user engagement can still drive sustainable, organic traffic.