Should You Use Influencers to Promote Health Products?

[Dominique]

Influencer marketing works well for health brands, if done ethically. Ensure compliance with FTC rules.
Do you use influencers? How do you vet their content for compliance?

 

[Nomad]

You can off course use influencer to market your health products but you will have to see whether the influencer has genuine followers or not and whether the influencer align with your niche or not. For instance, there is no point in hiring fashion influencer to promote your health product, but it might be good idea to work with diet influencer.

 

[koyala]

I think using influencers to promote health products can work if they’re credible and align with your brand. I ensure they’re transparent, share authentic experiences, and target the right audience for effective promotion.