Should You Do SEO or SEM ?

[Nomad]

Do you think you should depend on SEO or SEM. Generally speaking SEO or search engine optimization is organic method, it is also free if you are doing yourself. SEM or search engine marketing, on the other hand is paid method, you need to pay search engines, it is usually CPC ad model.

What’s the difference?

SEO takes time but builds lasting results, SEM gives quick traffic but costs money
Average CPC for SEM on Google is $2 and average conversion is 6-8 percent. If your ads don’t convert well, you will lose money with SEM. SEO is a long strategy where as SEM gives results immediately.

 

[koyala]

I’d say start with SEO for long-term, organic growthit builds trust and authority. SEM is great for quick visibility and testing offers. Ideally, use both: SEO for lasting traffic, SEM for immediate reach. Balance depends on your goals and budget.