Online Branding Vs. Offline Branding

[Nomad]

It does not matter whether your business is online or offline, whether it is a physical product or digital product, you need to build the brand, and most importantly you need to build the brand online as well as offline. Do you see any difference between online branding and offline branding? What are the common strategies used?

 

[Dominique]

I think the major difference is the platforms you used. For online branding you use SEO and digital marketing. For offline branding you use traditional platforms like newspaper, bill boards, radio, television, et.

 

[Nomad]

That's very true. Building an online brand is basically about building your SEO value, promoting on social media, advertising through online ads. Building offline brand is all about advertising on traditional media platform, sponsoring events, etc.

 

[koyala]

I think the line that divides online branding and offline branding has disappeared, we can see businesses and marketers use both online branding and offline branding at the same time.

 

[Nomad]

Yes, they use both as it is important to reach customers through both methods (online and offline), however, the methods used for online branding and offline branding are entirely different

 

[King Belieal]

The thing is that if you have a strong brand offline, it would be easier for you to brand online because people already know and trust your brand. Same works the other way too. Building a brand involves giving your business an identity and it is what you should start doing from the get go.

 

[Kennysplash]

Even if your business is strictly online, you still need to put effort in offline branding for you to have maximum success. So I will say paying attention to both is important.