Micro-Influencers vs. Traditional Ads: Which Works Better?

[Dominique]

Big brands have been shifting ad budgets from traditional ads to micro-influencers, but does it actually work better? While micro-influencers often have better engagement rates and niche audiences, paid ads still offer precise targeting.

Have you tried using micro-influencers for marketing? How did it compare to running ad campaigns?

 

[Nomad]

I think both can work but which one converts better or which one will bring you more sales depends on your niche, audience targeting, amount spent and the type of influencer you hired, or the ad campaign you ran.

 

[koyala]

Micro-influencers offer higher engagement and trust within niche audiences, often leading to better conversion. Traditional ads provide broader reach. For me, a balanced approach often yields the best results, leveraging the strengths of both.

 

[Scorpion]

Micro-influencers connect with their followers in a more genuine way than traditional ads. Their fans trust their suggestions, which makes their promotions feel more personal. While traditional ads can reach a larger audience, micro-influencers can build stronger relationships and get better responses.