Great question! I’ve looked into this a fair bit too, especially when helping friends figure out what platform works best for their needs. Shopify definitely is one of the most popular options out there, and for good reason.
What makes Shopify stand out is how beginner-friendly it is. You don’t need to be super techy to get a clean, functional store up and running. They offer tons of templates, easy integration with payment processors, and a really solid app ecosystem that lets you add extra features without hiring a developer.
Another big reason people love Shopify is how well it handles inventory and order management—especially for people who are scaling their business. Plus, their support is available 24/7, which is huge if you’re launching late-night and hit a snag.
That said, whether it’s the best really depends on your goals. If you’re selling digital products or want more creative control, platforms like WordPress with WooCommerce or even Squarespace might be a better fit. It’s all about finding the platform that supports your business and your vibe.
Hope that helps someone who’s weighing their options!