Influencer Marketing: Big Influencers Vs. Small Influencers

[Nomad]

Influencer marketing is a popular digital marketing method, it is also one of the most expensive internet marketing? If it is expensive, you might think that return on investment from influencer marketing might also be high? Well, ROI in infleuncer marketing does not seem to be exactly like what it appears. The bigger the influencer, the more expensive it is. Bigger influencers are also less flexible and it is also harder to generate better ROI. The smaller the influencers, more easier it is to generate good ROI.

 

[dojo]

I have a client who tried to use influencer marketing and it was pretty costly, with very small ROI. Fortunately for him it wasn't with a huge account, but it still cost an arm and a leg

 

[freelancermaria]

When selecting influencers for your campaign, it's essential to assess the pros and cons of engaging large or small-scale influencers. Big influencers have millions of followers and frequently devote significant time to creating content for your brand, which can provide spectacular results. However, they are typically highly pricey.

Small-time influencers, on the other hand, are less expensive and appear to be more genuine than their larger counterparts. They said huge influencers have lower interaction rates and may appear less authentic. Working with a prominent influencer may be the best alternative if you have a large budget and require immediate results.

 

[Nomad]

I have a client who tried to use influencer marketing and it was pretty costly, with very small ROI. Fortunately for him it wasn't with a huge account, but it still cost an arm and a leg

Influencer marketing can be costly even when you go with mid sized influencer or small influencer. These days it is common for people to buy followers. When they buy followers, they either have bot accounts or fake accounts. Since they have do not have a lot of real followers, they don't generate real engagements.

 

[Teegold]

Influencer marketing can be costly even when you go with mid sized influencer or small influencer. These days it is common for people to buy followers. When they buy followers, they either have bot accounts or fake accounts. Since they have do not have a lot of real followers, they don't generate real engagements.

That's the problem with making use of influencers for marketing. It is hard to tell whether the growth one is getting is actually 100% legit or just a bunch of fake profiles who won't add a thing to the page.

 

[King Belieal]

From my own perspective, influencer marketing is just good for brand building. At least from the experience I have had from businesses that run that in my country, it doesn't directly affect sales. And if you are doing influencer marketing to push out your brand, it is better to use a big influencer.

 

[uptrendfinancialsignal]

When selecting influencers, I choose micro-influencers who are effective in managing their followers. Authentic promotion occured when their is genuine engagement with the products which results in genuine product promotions.

 

[Flower]

Influencers marketing is a cost-effective solution for marketing especially if you consider mid-tier influencers. There is always a higher openness when it comes to brand deals.

 

[Dominique]

Big influencers can provide broad reach, but small influencers often have higher engagement rates and more loyal followers. Which do you believe brings better ROI, and why?

 

[Scorpion]

I understand that influencer marketing can be costly. It's true that big influencers charge more, but they may not always bring great returns. Smaller influencers can offer better results for your investment.

 

[koyala]

I weigh big vs. small influencers for marketing. Big influencers offer reach but less engagement; small ones provide trust and niche focus. I choose small for targeted campaigns, like local health product promotions.