How to Develop a Strong Brand Identity from Scratch

[Dominique]

Well, there is no denying that building a strong brand identity is crucial for any business, especially in competitive markets. The first step is to understand your brand’s core values, mission, and unique selling proposition. You need to define who you are, who you serve, and how you want to be perceived. What other things are important for brand building?

 

[Nomad]

You don't build brand unless the product and services you are selling become hit. For instance, Amazon was just a simple name for a forest in South America, but Jeff Bezos built a business with that name and today it is one of the most valuable brands.