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How Often Should You Post?

Dominique

Member
TM$
132
Do you think there is a magic posting frequency? Some say daily, others suggest less often. Some even go forward and tell you that you need to post multiple times in a day. What’s your sweet spot for staying consistent without overwhelming your audience?
 
Your audience type and your content planning system determine the best posting schedule for you. I achieve the best results when I post three to four times throughout each week on social media platforms.
 
I think it depends on how big audience you have and how much engagements you get on your posts. If you have less than 1k followers and you hardly get more than a dozen engagements., that I think you should post 2-3 times a week. But if you have 100k followers and get 100 engagements, you can post multiple times in a day.
 
Regular postings matter most to an audience rather than maintaining a specific rate of posts. My goal is to publish at least 5 posts weekly. This strategy helps me develop audience interest and anticipation.
 
Posting 5 times a week sounds decent. These days when you are too active, a lot of people will interpret this as spamming. When people think you are posting too much, they might also start unfollowing you.
 
I believe staying consistent is important. Posting 2-3 times a week is just right because it keeps your audience interested without being too much. Focusing on quality is more important than how many posts you make.
 
Balance is required when trying to determine the ideal frequency to post. Posting too less often and you have made your audience forget about your existence. And posting too often, you might easily water down your contents and make it less valuable to the audience. Give a timeframe for your audience to assimilate your last content and yearn for a new one before you post. I do post once in three days.
 
You should post consistently based on the platform: daily for TikTok and Instagram Stories, 3–5 times a week for Instagram and Facebook, and 1–2 times a day on X. Quality matters more than quantity.
 
I think it's similar to YouTube, publishing once every two days is more than enough, meaning a maximum of three publications per week seems normal to me, this way you don't saturate or bore but you don't abuse the constant presence either, in my opinion it's the most balanced.
 
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