Paid advertising, such as Google Ads or Facebook Ads, allows you to reach a wide audience. When you reach wide audience, it is very likely that you will have more sales. More sales means higher return on ad investment. Apart from running ads, you can also partner with influencers or bloggers in your niche. By doing this you can enhance your brand’s visibility by tapping into their followers and readers. Running ads frequently also requires higher ad spending. How frequently do you do paid advertising?