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Being online regularly will expose them to what is trending on the internet at that moment. They can then use it as a leverage to market their business.
I have subscribed to newsletters from a lot of marketing agencies and marketing gurus, I follow a lot of marketing agencies and marketing gurus on social media. That's how I get news and information about latest information and trends.
You can stay updated by following industry blogs like HubSpot and Neil Patel, subscribing to newsletters, and joining marketing communities. Attending webinars, networking with professionals, and experimenting with new tools help you to adapt.
In order to stay updated with the latest marketing trends and technologies, you should follow industry blogs, attend webinars and conferences, subscribe to newsletters, and participate in online courses. Joining professional networks and engaging on social media platforms also helps to share insights and best practices with peers.