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Pricing in this niche is tricky—too high scares off customers, too low hurts margins.What pricing strategy works for you? Do you factor in perceived value?
I am not selling any medical products yet but I guess the pricing should be base don how much you have spend on manufacturing the product, marketing the product, or procuring the product. Keeping sales margin upto 20 percent could be the best strategy.
I analyze the price of my competitors and also the price of the supplier who sells it to me. If the supplier raises the price, it's impossible for me to set the price. There's no way, because in that case, I'd be at a loss, not a profit. Do you understand? Keep this advice in mind.