Advertising can help you reach more people in a short time, there are multiple channels where you can advertise. However, the biggest issues here is determining the right platform for advertising. Some one might suggest social media sites, but within social media we have different kinds of social platforms, how do you actually determine which social media is better for your ads. Or of you want to run ads on websites, how do you determine which website is good?
Medical Marketing Forums
The #1 Medical Marketing Forum & Marketplace
Are you a medical professional or business owner? A webmaster? Need support with your online marketing tasks? Join the newest community targeted for marketing enthusiasts.
How Do You Determine the Right Platform For Advertising
- Thread starter Nomad
- Start date
I think it's about testing them all out. Run ads on most of the relevant ones and then see which are converting better, what your cost per acquisition is, quality of leads etc. Then ditch the ones that are under-performing or just too expensive and focus on a handful of options that bring in the best ROI.
The demography is spread over multiple platforms, therefore, you will have to try multiple platforms and find out which one works best for you. The best method is to try with a small budget on multiple platform and the analyze performance on platforms where you are running your ad campaigns, and the go with the one where you got most conversion
You define Your Target Audience
Demographics: Age, location, interests, and behaviors.
What Age range are you targeting? when you have ascertained the age range then we move to Location or region, you might want to target by race of gender it depends on the product you desire to offer.
Psychographics: Values, attitudes, and lifestyle.
You must make sure you feed your audience with adequate life content that can commemorate with their various lifestyle. and much more.
Demographics: Age, location, interests, and behaviors.
What Age range are you targeting? when you have ascertained the age range then we move to Location or region, you might want to target by race of gender it depends on the product you desire to offer.
Psychographics: Values, attitudes, and lifestyle.
You must make sure you feed your audience with adequate life content that can commemorate with their various lifestyle. and much more.