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One of the best ways to understand the need of your customers is to conduct market research, but as a beginner, how do I conduct market research to be able to know what my customers for proper satisfaction.
I rely on market research done by another company. It costs a lot of money to do market research on your own. Therefore, I analyze data from companies that do market research and maintain the data. My favorite platform for market research are semrush and Stastia.
I conduct market research by first identifying the target audience and understanding their needs. Then, I gather data through surveys, interviews, and social media insights. I also analyze competitors and industry trends, using tools like Google Trends and analytics platforms. This helps me make informed decisions and identify opportunities.
Market research involves defining objectives, identifying the target audience, and gathering data through surveys, interviews, competitor analysis, and industry reports. It includes analyzing trends, customer behavior, and preferences to refine marketing strategies, improve products, and make data-driven business decisions for growth.
You conduct research by getting information on the market product. Today, the use of AI now makes it easier for you to conduct an extensive research. The important thing to do when using AI for your market research is to verify the information generated with AI.