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As at last year, I started making plans to go into a print and demand business, but one of the areas I am having issues with is how to advertise and promote my products, especially in a situation where I have not ordered anything from them myself.
It depends on what platform you are using to sell print on demand product., If you are using Etsy for print on demand, you can run ads on Etsy, if you are using Amazon, you can run ads on Amazon. You can also build followers on social media. The is no need to order your product to advertise, you can create ads form mockups.
You should focus Ilon social media ads, influencer collaborations, and SEO-driven content. Facebook and Instagram ads target niche audiences, while TikTok and Pinterest showcase designs visually. A branded website with optimized product listings improves organic traffic.