If your copy is about broad topics, like general health, it might attract a large audiences however, reaching the audience might be difficult as it is highly competitive. In contrast, if your copy is niche-specific, for instance, mental health, alternative health, etc. it is less competition but appeals to comparatively a smaller audience. There are pros and cons of each approach.
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General Copy Writing vs. Niche Copy Writing
- Thread starter Nomad
- Start date
General copywriting covers a broad range of topics and industries, focusing on creating engaging content for diverse audiences. Niche copywriting, on the other hand, targets specific markets, requiring deeper knowledge and tailored messaging. Niche copywriting often leads to more effective conversions due to its specialized focus.
What kind of copies you need to write depends on what kind of products you are writing copies for. The type of copies also depend on your target audience. Some audience love fun element, so you need to write copies that are amusing, where as some audience like serious note, and you need to write your copy accordingly.