Driving Organic Traffic with Search Engine Marketing

[Nomad]

Search Engine Marketing (SEM) means advertising on search engines. When you do SEM, your website or product appear on the top of search results marketed as “sponsored.” You can do SEM on multiple search engines including Google, Bing, and Yahoo. With Search Engine Marketing, you basically advertise with a target keyword and bit on certain amount per click.

 

[dojo]

It's harder and harder to do unless you have a hefty budget. Google Ads have increased in cost in the past 2 years. Always worth trying, at least to kick start your business and get some initial traffic/clients. Then you'd better off with SEO.

 

[Nomad]

That's very true. Google has a huge market share and it has some kind of monopoly, that's why it is increasing its price for search engine marketing. If you want to rank through SEM, you will have to offer better CPC rate. But SEM can be a good way to build initial traffic.