Shrinkflation is a common business strategy where companies reduce a product's size or weight while keeping the price constant (the word Shrinkflation is formed by merging "shrink" and "inflation"). Generally speaking, consumers focus on the price of the product instead of weight or size. A slight increment of price is visible but slight reduction in weight or size goes unnoticed. Do you think this strategy works for eCommerce as well?
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Does Shrinkflation Work in eCommerce Business
- Thread starter Nomad
- Start date
Shrinkflation, where products get smaller or reduced in quality while prices stay the same, can work in eCommerce if done strategically. Customers may not immediately notice, especially if the changes are subtle. However, it can damage brand trust if discovered, so it’s crucial to balance cost-saving measures with customer satisfaction.