The "buy one, get one free" is a widely used marketing strategy in the offline world, especially by the big retailers. Do you think this approach will also work effectively for ecommerce business? As an online business, how can you offer two products for the price of one while still making a profit? By the way, have you used this strategy to generate sales?
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Does "Buy One Get One Free" Works for eCommerce Businesses
- Thread starter Nomad
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Henrywrites
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It is going to be very difficult to make more money just by doing this unless you are looking at a product whose profit margin is very high when one is sold. This means that it is not all products that this strategy will surely work for.
I think "Buy One Get One Free" can work for eCommerce businesses by attracting customers with perceived value and increasing order volume. It encourages upselling, improves conversion rates, and helps clear excess inventory. However, it’s most effective when aligned with customer needs and properly communicated.
Niyi Brixx
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- 176
If you offer a Buy One and Get One Free on your e commerce store, and you promote it to the right audience, you would not imagine the kind of traffic you would get. It is a sure promotion strategy to generate sales for an online store.
"Buy One Get One Free" is a promotional strategy where customers receive a free item when they purchase one. eCommerce businesses implement it via discount codes, automatic cart rules, or bundle deals. It boosts sales, clears inventory, and attracts customers while maintaining perceived value.