Copies For Text Ads Vs. Copies For Video Ads

[Nomad]

Do you think there is a difference between how you write copies for text ads and how you do it for video ads? Well, I believe there is a difference between text ad copies and video ads copy. That's because these copies are used for different kind of content and target different audience.

 

[Dominique]

Videos are created from scrips, text ads are basically written words. Video scrips are elaborate, where as copies for text ads are one liners.

 

[Nomad]

That's very true. Video scrips consist of two parts, one description of scenes/characters and two, narration or dialogue. However, copies for text ads are just words, mostly one liner, and copy for graphic ad consists of visuals and some catchy phrase.

 

[koyala]

Text ad copies need to be concise, keyword-rich, and direct, perfect for quick scrolls. Video ad copies allow more storytelling, emotion, and visuals to drive engagement. I use text ads for clarity and conversions, and video ads when I want to educate or connect emotionally.