Just like in the real world business, ecommerce also has a lot of competition. One of the major competition is posed by the big players in the market. Big ecommerce businesses have a lot of money to do SEO and digital marketing, that's why most of the time small ecommerce businesses fail. How do you compete with the big players?
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Competition in eCommerce
- Thread starter Nomad
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freelancermaria
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To effectively compete with larger players in the e-commerce business, it is vital to concentrate on a specialized niche rather than attempting to sell a diverse selection of products. Select a niche with less competition and target a certain audience. Choose high-quality or one-of-a-kind things that are not readily available elsewhere. Optimize your site for search engines to boost its ranking by utilizing relevant keywords. Don't forget to boost your social media presence to attract a larger audience.
Well said. We might not be able to outperform platforms like Amazon if we try to sell the same products that Amazon is selling. However, if you focus on certain niche and sell specialized products we might be able to sell more products on that niche as compared to Amazon. It is all about branding and SEO.