Are TV ads still effective?

[Nomad]

With the evolution of internet and streaming platforms, TV audience is on decline. In the US it has dropped by more than 3 percent since 2022. The viewership of pay TV has dropoped by 12.5 percent. However, TV ads continues to be one of the most expensive forms of advertising. Do you think TV ads are still effective?

 

[koyala]

It depends on your target audience. In my place stay at home mom and older women watch TV and if your target audience is these women, you can benefit from TV ads.

 

[Nomad]

These days a lot of people also subscribe to paid channels or ad free channels. Therefore, reach for TV ads might still be low. Having said that news channels are popular and I believe advertising on TV channels can be effective.

 

[freelancermaria]

Yes, it can still be effective, but it is not as effective as it once was because of the rise of streaming platforms. Furthermore, the number of people subscribing to cable TV channels has declined over the years. More and more individuals are also using their smartphones or tablets to watch content online.

 

[samsun56]

Yes, but for a small niche of people who still watch TV, and what you promote must be in line with the TV channel where you do it, because if not, you should use Internet ads, which is not for nothing the most used nowadays, you reach an incredible number of people.

 

[Nomad]

That's very true. If you are promoting something in line with the audience interest, you might get conversion. The point is you need to check whether the product is appropriate for your audience.

 

[samsun56]

That's very true. If you are promoting something in line with the audience interest, you might get conversion. The point is you need to check whether the product is appropriate for your audience.

Exactly, that's why you always have to see what your audience is looking for or if you have a community, have a sincere conversation with them and let them tell you what products they are waiting to buy from you.

 

[Henrywrites]

I know that a lot of people still watch TV, maybe watching TV shows or football matches. For that reason, I believe that running ads on TV is still good and a nice way to reach more audience.

 

[Medical-enthusiast]

Television advertisement is still a very effective way to advertise your products. However, the fact remains that television advertisements are still quite expensive. Majority of the television advertisements are being run on news channels. In my country, only big companies run television advertisements.

Exactly, that's why you always have to see what your audience is looking for or if you have a community, have a sincere conversation with them and let them tell you what products they are waiting to buy from you.

 

[samsun56]

Television advertisement is still a very effective way to advertise your products. However, the fact remains that television advertisements are still quite expensive. Majority of the television advertisements are being run on news channels. In my country, only big companies run television advertisements.

Seriously? For me, it's no longer relevant at all. The internet has taken over everything. Many things I can watch on TV, I can see on YouTube, so I never watch TV as such, and there are many people like that.

 

[Medical-enthusiast]

Seriously? For me, it's no longer relevant at all. The internet has taken over everything. Many things I can watch on TV, I can see on YouTube, so I never watch TV as such, and there are many people like that.

Television advertisement are still relevant for many reasons. Many people watch news channels. You may have had noticed that many news channels run television advertisement even on their YouTube channels in the background. Just watch any news channel live on YouTube and you will notice what I am talking about. Many people still watch T.V and this is why news channels and other channels generate a huge amount of revenue through Uch kind of channels. That's why television advertisements are still quite relevant even today!