Are radio ads still effective?

[Nomad]

Despite the popularity of internet based media, radio still happens to be one of the most popular form of media the world over. In the US alone, the weekly reach or radio among adults is 82 percent. Globally, around 50 percent of the total population listen to radio. Do you think radio ads can still be effective to reach your target audience?

 

[koyala]

Radio ads can be effective and it is still a popular media. It is popular among middle aged and old people who grew listening to radio, and if you are marketing to these people you can sure benefit

 

[Nomad]

Agreed! In my home country, FM radios are very popular. These radio stations cater to local audience, in particular city or town and they air local ads, for instance a clothing store in the corner, a restaurant in the downtown, etc. They have pretty decent audience.

 

[freelancermaria]

I believe radio ads are still effective because they can reach audiences without an internet connection. In our country, radio ads are especially popular in rural areas. They are ideal for local businesses since they allow these businesses to connect with their target audience in specific areas or locations.