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Your Own Store vs Third-Party Marketplace: How to Decide What’s Best for Your Online Business

Nomad

Moderator
There are two main ways to sell online: through your own ecommerce store (self hosted or website builder) or via third-party marketplaces (ecommerce markets or social sites. If you want full control over branding, marketing, and customer experience, building your own store is ideal. However, this requires a lot resources, time, and skills.

On the other hand, third-party marketplaces like Amazon or Etsy, or even Facehook Shop or TikTok Shop simplify things but limit your growth and branding opportunities. Well, for beginners or those with limited skills and budgets, third party marketplaces can be a great starting point.

How would you decide between creating your own store or selling on a marketplace?
 
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