One-time sales are great, they will boost your revenue immediately, however, long-term relationships with customers are where the real profit lies. Loyal customers will keep buying from you again and again, they will also recommend your products to others through word of mouth marketing. If you want to earn that loyalty, offer high-quality products, better pricing than competitors, and loyalty program with exclusive bonuses or discounts. Happy customers become brand ambassadors, without you having to pay them, and that’s the free marketing money can’t buy.